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So, for us – it’s the Kings picking at #4 in the NBA draft and the Finals. The most crucial aspect of sports radio is making sure you’re connecting with your listeners by emphasizing what they are thinking about when they hop in their car or wherever/however they’re listening. 1) Knowing you have NBA fans in your market, how much emphasis and focus do your hosts put on the NBA Finals, even though your team is not involved? 2) Where do you say the Finals lands in a typical pecking order of a daily rundown for each of your shows? I asked each of them the same 2 questions. I talked to Nick Cattles from Sacramento (Program Director & afternoon host on KHTK), Brad Carson from Memphis (Brand & Operations manager for 929ESPN), and Rob Thompson from San Antonio (Program Director for KZDC). So, I reached out to a few Program Directors around the country, also in “NBA-only” cities and asked what their approach is.
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Unlike our neighbors to the West in Tampa, or big four-sport cities like Boston, we have one local team that really anchors interest in professional sports. But we are in a unique position in Orlando. We are talking about a very subjective approach, and each host has their own flavor.
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I can’t say I have definitive evidence to back this up, but I think my audience, being the NBA fans they are, wants me to lead off with NBA Finals discussion on most days while the series is still active. We’re picking winners, combing through props, venturing analysis from the games the night before, finding guests that help compliment those discussions, you name it. It accounts for roughly 50% of my show each day. But one of the things I’ve always find fascinating is what different shows, hosts, and markets see as top-of-mind for their audience this time of year, specifically the NBA Finals.Īs an Orlando-based host on 96.9 The Game, and being in an NBA-only city, I focus heavily on all things hoops this time of year. Programming a show across most markets during football season can be pretty straight forward it’s football first and everything else follows. Depending on which region you’re broadcasting from, and your specific market, fan interests vary all over the country.